Genescreen™ is designed to identify variants (or a spelling change in the 4-letter genetic code) in a gene responsible for pigmentation - Melanocortin 1 Receptor Gene (or 'MC1R') - which is a factor in both hair colour and skin type. Variants in the gene have an associated risk with the development of skin cancers. Research has demonstrated that variants in the gene are associated with increased risk for melanoma and non-melanoma skin cancer in Caucasians.

The genescreen™ consumer test is simple and non-invasive. The results of the test can assist consumers and help them to make decisions on their sun protection and sun lifestyle habits.