Sun & Skin Care Product Research & Development

DNA●care™ is used to assess the ability of sun and/or skin care products to prevent or repair DNA damage. DNA●care™ technology enables Genesis Genomicsto analyze skin equivalent samples in the laboratory by quantifying the level of damage to the DNA to determine the validity of existing product claims to protect against UV radiation, and to assist in the development of new products. This proprietary process not only accounts for the absolute level of UV exposure but also the ability of compounds within the product to modulate the amount of damage.

What is DNA•care™?

DNA•care™ aims to complement a sun and skin care manufacturer’s research and development into innovative products effective in treating and protecting from UVR induced DNA damage.  Backed by world leading research into mitochondria DNA and the development of a molecular diagnostics platform that quantifies the level of DNA damage caused by UVR; Genesis Genomics has the expertise, IP and technology necessary to drive the development of new, differentiated, more effective products backed by scientific claims.

Why care about your DNA care?

Research has identified that sun induced DNA damage is an important contributor to ageing and carcinogenesis . 

Value Proposition

• Provides manufacturers, formulators, and distributors of sun and skin care products the ability to drive market share by differentiating their products based on a rigorous scientific assessment of DNA protection and DNA treatment.
• Formulations can be accurately and quickly tested before commercialization to ensure performance; with significant cost and time savings versus conventional testing methods.
• Biotechnology approach adds firm scientific basis to product claims; which not only gives the manufacturer a leg up on in a transitory regulatory environment, it also mounts a defense against product liability.
  

Industry Trends

Leveraging the DNA•care™ platform in product development and marketing correlates to industry trends that are driving market size and share:

• Growing awareness of consumers with regards to health matters and wellness.
• Development of innovative beauty products offering care benefits.
• Consumers willing to spend to get products which guarantee effective protection.